#1 Failure to Interview multiple brokerages
- The single MOST IMPORTANT person to any sales representative when they are first licenced is their Broker/Sales Manager.
- You should interview many brokerages to choose the person you feel will have the time to help you succeed in your career.
#2 Focusing on the commission split
- Specific brokerages with an emphasis on learning and one on one coaching can help you generate more business more quickly than a no frills, low cost brokerage.
- If your brokerage can help you achieve just one more transaction, then that extra commission more than makes up for any increase in fees.
#3 Relying on promises of learning
- All brokerages will claim to offer learning, but is that online based learning, hands on learning, one on one coaching?
- When learning to ride a bike, an effective teacher can get you cycling much faster than you can when you try to figure it out on your own.
#4 Failure to appreciate experience
- 96% of ALL businesses fail within 10 years due to a lack of innovation and attracting new clients.
- A brokerage that has been around for longer likely innovates well and that experience is passed on to you.
#5 Unrealistic expectations about the real estate industry
- Up to 80% of new real estate salespeople abandon their licences within TWO YEARS.
- There is more to selling a house than simply putting a sign on a lawn, waiting for the buyer to show up and cashing your cheque.
- A good brokerage will adjust your expectations so you can see how it really is, and see how it can be better for you, so you can last past 2 years
#6 Not taking location into consideration
- Choose an office that is easy to get to and is close to where you intend to do business.
#7 Failure to tour the Brokerages
- The environment created by the Brokerage will go a long way towards your success.
- Open areas with lots of common space for salespeople to interact provide you opportunities for other mentors beyond just your Broker/Sales Manager.